Companies should stick to what they are good at! They shouldn’t branch out into other areas just to get work. That’s like having a painter who all of a sudden starts offering their services as a carpenter. Sure, they may be able to do some rudimentary carpentry work, but its definitely not what they are good at, its definitely not their specialty. This makes things harder for customers who are looking for a quality carpenter and it also makes things harder for real carpenters who lose jobs to ‘wannabe’ carpenters just because they can’t get any painting work. These are what you call ‘HACKS’.

Who knows, maybe they aren’t even that good at painting! If they were they wouldn’t have to creep elsewhere looking for work!

The same type of thinking also applies to the world of computers. There are some companies who are specialists in hardware and software. They setup networks for homes and businesses, fix computers, fix your router, restore your hard drive when it blows up. This is what they do, this is what they are good at.

There are other companies out there who, even though they use a computer every single day, do NOT fix computers, setup networks or tell you the proper TCP/IP settings to use in your network config.

Some of these companies include web design agencies like my own who specialize in a very specific niche of digital media. We are web design professionals. We strive for the perfect UI. We are demanding in our planning and wireframes. We are exact in our CSS and standards compliant code.

Companies should stick to what they do. They shouldn’t pretend to offer services when they have no skills in that field whatsoever! They should stick to setting up networks rather than offer mediocre ‘web design’ services just because they read an HTML 4 book like 8 years ago.

I don’t pretend to fix computers, you shouldn’t pretend to do web design.